1. The Information We Collect
(a) Information to Respond to Your Requests
You may give us personal information such as your name, email and any personal information you include in comments or in an attachment that you submit to us, if applicable, so we can respond to your requests, for example, when you send us questions or sign up for newsletters, event notifications and other communications.
(b) Technical Usage Information
When you visit our Site, we collect usage information sent to us by your computer, mobile, or other access device that tells us how you are using the Sites (“usage information”). We may use tracking technologies to collect usage information, including cookies, web beacons, clear gifs, embedded scripts, e-tags, and unique device IDs. For more information on these technologies, see the definitions in Section 12 (Definitions) below. We may also collect computer and connection information using software tools to measure and collect session information, including your IP address, browser name and operating system, information about your internet service provider, page response times, download errors, time spent on certain pages and page interaction information. Our goal is to collect and use only that information that we think is required for our legitimate business interests, in order to better understand your interests and improve your experience of using the Site.
(c) Social Media Information
(d) Information from Other Sources
We may on occasion combine information we collect through our sites with information that we collect from other sources.
2. How We Use the Information
(a) Operate Our Site
We use the information collected to (i) process your orders; (ii) administer our promotions and other offers; (iii) develop, maintain, improve, support and customize the Site, services, and messages to you; (iv) target marketing efforts and conduct research and analysis; (v) respond to your customer service requests; and (vi) protect the security of your information.
(b) Analyze and Aggregate Information
We use aggregate information about our users to analyze the Site and user behavior and prepare aggregated reports.
(c) Prevent Fraud
(d) Communicate With You
We use your information to (i) contact you regarding your orders; (ii) contact you about, products, services, events, promotions, or other offers; (iii) respond to your inquiries and comments; (iv) comply with your stated communication preferences; and (v) to provide other services requested by you, as described at the time when we collect the information from you, or to contact you for other purposes authorized by law.
(e) Other Uses
We may use the information for marketing, recruiting and hiring, investment analysis, and to make decisions about our business.
3. Information Sharing and Disclosure
We do not disclose, sell or rent your personal information to third parties for their marketing purposes.
Information collected on the Site may be shared with:
(a) Holland Hydroponics Corporate
We may share the information we collect about you with Holland Hydroponics Corporate and their and our affiliates and subsidiaries. The information may be disclosed (i) to provide joint content and our services (e.g., registration, transactions, analytics and customer support); (ii) to help detect and prevent potentially illegal acts, violations of our policies, fraud and/or data security breaches; (iii) to guide decisions about our or third party’s business, assets, operations, rights, products, sites, applications, services, tools, and communications; and (iv) for processing and storage of information. Members of our corporate family will use this information to send you marketing communications and you will have the opportunity to opt-out in email communications.
(b) Service Providers and Other Third Parties
We may disclose your information to service providers under contract who help with our business operations (such as, but not limited to, developing, maintaining, improving and supporting our services, the Site, fraud investigations, bill collection, promotions and marketing, and operations). Our agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with this privacy statement by, for example, not using the information for any purpose other than to carry out the services they are performing for us.
(c) Other Persons with Your Consent
We may disclose your information to other third parties to whom you explicitly ask us to share your information.
(d) Legal and Law Enforcement
We may disclose your information to law enforcement, governmental agencies, or authorized third parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or any other Holland Hydroponics user to legal liability. In such events, we will only disclose information relevant and necessary to the investigation or inquiry.
(e) Change of Control – New Owners
(f) Companies in the Mobile Industry
If you access the Site through a mobile device or app, we may also share your information with carriers, operating systems and platforms.
(g) Social Networks
We may disclose information to companies that connect individuals around common interests and facilitate sharing (i.e., Facebook).
4. Tracking Technologies (Cookies)
When you visit the Site, we and our business partners may use tracking technologies to enhance your online experience or customize our offerings.
A few additional important things you should know about our use of tracking technologies (cookies):
We offer certain features that are available only through the use of tracking technologies.
We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). You are always free to decline tracking technologies if your browser permits, although doing so may interfere with your use of the Site. Refer to the help section of your browser, browser extensions, or installed applications for instructions on blocking, deleting, or disabling tracking technologies such as cookies.
You may encounter tracking technologies/cookies from our third party service providers, that we have allowed on our site that assist us with various aspects of our web site operations and services, such as Google Analytics , Google Tag Manager, DoubleClick, Zendesk and others. Accordingly, other parties may collect personally identifiable information about your online activities over time and across different Websites when you use the Site.
5.Your Privacy Choices and Accessing, Reviewing, and Changing Your Personal Information
If you do not wish to receive marketing communications from us, you can indicate your communications preference within the direct communication from us, i.e., by clicking on the unsubscribe link within the email and following the instructions to complete the unsubscribe process. You may also contact us via email at firstname.lastname@example.org and we will assist you. You may not opt-out of administrative emails (for example, emails about your transactions or policy changes).
6.Notice to California Residents
How We Respond to Do Not Track Signals
California Business & Professions Code Section 22575(b)(5) provides that California residents are entitled to know how Holland Hydroponics responds to “Do Not Track” browser settings. Holland Hydroponics does not currently take actions to respond to Do Not Track signals.
Our Site may contain links to other third-party websites, including social media platforms and the sites of our partners. We are not responsible for the privacy practices or the content of these third-party sites.
The Site is a general audience site and it is not intended for children under the age of 13. We do not knowingly collect personal information via our Site from users in this age group.
10.Notification Regarding Updates
If your questions are not answered online, you may email us at email@example.com, or write to us at Holland Hydroponics, Attn: Privacy Questions, 909 West Temple St, Suite 614, Los Angeles, California 90012.
A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our online service’s pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.
ETag, or entity tag
A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Unique Device ID
The unique device ID is a unique series of numbers and letters assigned to your device.